Standard newsletter

Our most basic option. This one comes with our basic template, then we generate the content for you. For example, content in January may include tips for avoiding a cold. Content is generic but relevant to your specialty. You cannot add your own content, picture, or custom information about what’s happening in your practice.

Your logo

We’ll add your logo to the newsletter, but the color scheme and look-and-feel of the template cannot be customized.

Solo-practitioner

Perfect plan for the solo-practitioner looking for an inexpensive way to provide patients sitting in the waiting room with great patient education.

Up to 4 pages

You can include up to 4 pages in the basic newsletter.

Custom newsletter + logo + branding

Like our basic newsletter, but you can customize the content. Perfect if you want a “Message-from-the-doctor” section, or a monthly staff-member highlight. We include your logo, but we’ll also include your photo (if you want). And we’ll make sure the look-and-feel matches your color scheme. (For example, if your logo and office colors are red, green, and yellow, we’ll make sure the newsletter matches accordingly.)

You must send any monthly content you want included by the 10th of the month prior. For example, if you want custom content in June, you must submit that content by May 10th. (We’ll work with you to edit your articles and ensure the content adheres to the newsletter style guide.)

Solo-practitioner or multi-provider group

The Enhanced Newsletter plan is perfect if you have multiple providers (same specialty) and you want one newsletter that represents the whole group. For example, if you have four pediatricians in a group, you can choose to have one newsletter for those four.

It’s also a great way to cross-promote other specialties at your location. For example, a mother waiting to see a pediatrician may discover she can bring the rest of the family to see the ophthalmologists at the same location. The ophthalmologist providers can then cross-promote the pediatricians in the ophthalmology newsletter.

(*If you want a combined multi-provider + multi-specialty (e.g., pediatricians + ophthalmologists + family practice) newsletter, simply multiply the monthly cost times the specialties. Example: pediatricians [$189] + ophthalmologists [$189] + family practice [$189] = $567. If that group comprises 10 physicians total, that works out to just $56.70/mo per physician.)

Up to 6 pages

You can include up to 6 pages in the enhanced newsletter. Perfect, for example, if you want a couple of articles relevant to each of the different providers or specialties within your group.

Custom newsletter + logo + branding

Includes all the benefits of the Enhanced Newsletter plan.

Solo-practitioner or multi-provider group

Includes all the benefits of the Enhanced Newsletter plan.

(*If you want a combined multi-provider + multi-specialty (e.g., pediatricians + ophthalmologists + family practice) newsletter, simply multiply the monthly cost times the specialties. Example: pediatricians [$279] + ophthalmologists [$279] + family practice [$279] = $837.)

Up to 6 pages

Includes all the benefits of the Enhanced Newsletter plan.

Managed campaign

This plan is perfect for those who want to send an email patient newsletter each month. We create the html newsletter, get everything set up, and help send.

We do not, however, capture nor maintain your email lists. You are responsible for getting and maintaining patient addresses, and ensuring patients opt-in to receive your emails. But we’ll help you get your lists uploaded to the email system, then handle all the rest for you.

*Note: This plan includes the ability to send to 2000 patients per month. Pricing increases if you want to add more. If you think you’ll be over 2000/mo, then we’ll walk you through exact prices to ensure no surprises. (We use mailchimp as our preferred email distribution provider, and we only charge you what they charge us.)

Custom newsletter + logo + branding

Includes all the benefits of the Managed Campaign plan.

Solo-practitioner or multi-provider group

Includes all the benefits of the Managed Campaign plan.

(*If you want a combined multi-provider + multi-specialty (e.g., pediatricians + ophthalmologists + family practice) newsletter + website, simply multiply the monthly cost times the specialties. Example: pediatricians [$394] + ophthalmologists [$394] + family practice [$394] = $1,182.)

Up to 6 pages

Includes all the benefits of the Managed Campaign plan.

Managed campaign + newsletter sign-up

Includes all the benefits of the Managed Campaign plan PLUS we’ll capture email addresses for you on your website via a sign-up form. Patients and not-yet-patients can sign up to receive your newsletter each month. We’ll even link back to your website, in case those not-yet-patients want to know more about you and eventually become patients.

Website + your custom URL

We work with you to create your own informational website and unique URL. We also manage everything behind the scenes, including updates, upgrades, and anything else needed to ensure your site is running smoothly.

(The website is informational only, used as a landing area where patients can find you. We don’t integrate patient scheduling or a patient portal at this time, but we can direct users to your current scheduling area or patient portal.)

Content + SEO + social-media integration

We’ll ensure your website has great content. If you ever want to make content changes or updates, just let us know and we’ll take care of it.

We’ll manage blog posts, optimize your search engine optimization (SEO) so patients can find you on the web, and even integrate your Facebook account so folks can like and share.

Reporting metrics

We let you know how your content is accessed, what content is most popular or effective, and react accordingly to ensure we push what’s working and redirect what’s lagging.